About us

Let’s get to know each other. We are a recruiting agency that wants to earn not only “all the money in the world” but also develop companies with new principles to build a future in which we would like to live (and necessarily without Russians). Recruiting is not just an expense but an investment in the company’s assets. Yes, investing in real estate is profitable, but investing in a top manager who will make you X100 is better and more profitable, right?

Our goal is to select candidates who not only meet the needs of the vacancy but will also help your company develop and reach new heights and new markets. And we offer: let’s earn “all the money in the world” together with you. How are we going to do this? By adhering to our principles, which we believe are the foundation that drives the company.

We are against discrimination and ageism. Our team finds candidates based on their experience and competencies rather than just age. We attract mothers returning to work after maternity leave and want to dispel the myth that being a woman with small children is a problem. Our employees show that they are the most motivated and hardworking. We favour flexible working hours, as it allows professionals to achieve Better results and maintain a balance between work and personal life.

Our team has many years of experience recruiting top management, line staff and IT specialists. We find suitable candidates for your company and guarantee a free replacement during the trial period.

We offer a wide range of PPower recruiting services that ensure a convenient and efficient hiring process. We create a job description, conduct a spot search for candidates, research the market, evaluate candidates and organise meetings. We also provide support in the hiring process and advice on the adaptation of a manager in the company.

Contacting our agency is an investment in your company’s assets that will help you find the most valuable personnel. We guarantee the quality of our services and strive to achieve maximum results for our clients.

Our principles:

• We are against discrimination. We give work to mothers who go to work after maternity leave.
• We don’t care what your age is. We are against ageism.
• We are in favour of a flexible remote work format. This is the future that has already arrived.
• We are client-oriented, our clients are Businesses and candidates. We maintain confidentiality and ethics for both parties. As a bonus, we can always consult or arrange an exciting meeting for business development.
• We provide honest and timely feedback. If we hit the ceiling in 2 weeks of searching, we say so, but after giving strategic scenarios for expanding the candidate funnel proposals for changes—only a proactive position. We do more than what is expected of us.
• We are focused on results, speed and quality.
• We work exclusively under the contract, in previously negotiated terms of cooperation.

Areas of our competence:

Top management CEO, CSO, CMO, HRD, FCO, GB, HRD, development director, E-Commerce director, showroom director, divisional director, regional director, head of Horeca and so on.

Line management: HRBP, recruiter, project manager with professional English and Spanish, accountants, sales managers, copywriters, digital marketing specialists, brand manager, R&D manager, project manager, personal assistant, GIP and other rare specialists.

Turnkey office hiring: if you are opening a regional representative office, we will help you hire the entire team. There are cases of hiring 40+ specialists.

IT recruiting

50+ positions for product and IT outsourcing companies: Engineering Manager, Senior level developers, Team Lead, Tech Lead, QA Engineer, Business Analyst, Tech Writer, UI/UX designers, Data Analyst, Product Analyst, 2D artists, 3D artists, Tech Support Representative (English, Hebrew)

Domains:
Media, communications, crypto, mobile apps, game dev.

Technological stack:
Javascript (React, Angular), C++, iOS (Objective-C, Swift), PHP (Laravel), Unity, Unreal Engine (C++), Python, Solidity (Smart contracts), C#/.NET.

Areas of services
Include retail (distribution and FMCG), Horeca, e-commerce, IT, development/production, media, construction, design companies, translation business, logistics, NGOs, charities, and salon business.

Coating:
Ukraine, Cyprus, Poland, Great Britain, Balkan countries

My Story: From Teacher to Founder of a Recruitment Agency

I’m Yuliia Potapova. I was born and raised in the Zhytomyr region, and today I am the founder and director of the recruitment agency PPower — an HR expert, entrepreneur, and mother of two wonderful children.

Where did it all begin?

My journey began back when I was a student at the Faculty of Physics and Mathematics. My first work experience was at a local market. No one could have imagined then that one day I would run my recruitment agency. As I like to say: “What a twist!”

I’ve always strived to learn and grow. I earned a Master’s degree in Physics, a certificate in NGO Management from the Ukrainian Catholic University, an international GLI leadership certification with training in the UK, Nepal, and Ghana, as well as a professional HR education from the Lviv Business School (LvBS).

First steps in business and HR

From 2010 to 2015, I worked as a regional director for an international organisation with an office in Oxford. It was there that I developed a global outlook and learned to lead teams on an international level.

The next chapter was just as vibrant — for four years (2015–2019), I led the national NGO SCC Ukraine, where I implemented a successful international project called Uncover. My key achievements were the expansion of the team and budget, along with gaining international recognition.

The period of 2019–2020 was a turning point for me in HR. I served as HR Director of an American media company, HRBP in an international media-tech firm, managed the large-scale festival “VideoZhara”, and led a project at the Presidential Commissioner’s Office for Children’s Rights. These challenges taught me to respond quickly and manage processes effectively.

How PPower was born

In autumn 2020, I made an important decision — to launch the recruitment agency PPower (People, Process, Performance, Professionalism), which also stands for Potapov’s Power — the strength of our family. Within the first few months, we successfully filled complex top-level vacancies, and in 2021, we opened a client’s office in Lviv and hired 40+ employees.

Thanks to recommendations and our professional approach, the agency grew rapidly. Today, we are actively implementing HR process automation, led by my husband and business partner, Andrii Potapov.

Social responsibility and support

Social impact is essential to me. That’s why I actively support women in their career growth through the Women of Action project, and I also provide career consultations for internally displaced people starting from scratch during the war. I know from personal experience how crucial support can be on this path.

Personal life and sources of inspiration

I am a happy wife and mother, passionate about running, women’s leadership, and working with youth. My mentors and sources of inspiration include James C. Collins, Bill Hybels, and Inna Poperechniuk (co-founder of Nova Poshta). KPMG is my professional benchmark and role model.

In conclusion

my story is one of perseverance, self-belief, and professional growth. Today, I am not only a successful entrepreneur but also deeply committed to helping others find their professional path. If you need support in job searching, career development, or hiring, I’m here to help — with quality and care.

To collaborate with PPower or request a personal consultation — follow the link below.